HACKS Session: Digital PR & Brand Storytelling in 2026

​HACKS Session: Digital PR & Brand Storytelling in 2026 with Will Hobson

​SEO isn’t just about rankings anymore. In 2026, it’s about reputation, narrative control, AI visibility, and earning attention, not just traffic.

​But you are all Ambassadors, so you know this! But what about what is actually working for practitioners? That is what we will dive into.

​In this exclusive Ambassador HACKS session, Will Hobson, VP of PR at Rise at Seven US, will walk us through how SEO and content marketers should be rethinking Digital PR and brand storytelling for the next era of search.

​Join us for a practitioner-led session focused on what’s actually working right now.

​What We’ll Cover

• ​How Will and his team managed to XYZ

• ​Why traditional link-building is fading and what’s replacing it

• ​How Digital PR fuels SEO, AI Overviews, and brand visibility simultaneously

• ​The shift from “campaigns” to always-on brand storytelling

• ​How to build stories from search insights (and not the other way around)

• ​Measuring success beyond links: authority, brand lift, AI citations, and demand capture

• ​Common mistakes SEOs make when they try to “do PR”

• ​Where Digital PR fits inside a modern marketing tech stack

​Will will share real-world examples, workflows, and how his team approaches campaigns today, plus live Q&A at the end.

​About Will Hobson

​Will Hobson is the VP of PR at Rise at Seven US, one of the most creative and search-forward digital PR agencies in the industry. He specializes in blending traditional PR thinking with SEO strategy to build campaigns that earn coverage, links, and brand authority at scale.

​He works at the intersection of media, search, and storytelling — helping brands turn data into narratives that journalists actually want to cover.

​Join us and come with questions!