GTM Labs: Zero to 100 Customers // Workshops + Mixer
GTM Labs: Zero to 100 Customers
🚀 Presented in partnership with Connectd
🔥 Get Your First 100 Customers and build a GTM strategy that delivers, using AI.
We’re back for round 2!
Whether you're pre-product or post-MVP, this session is for early-stage founders ready to move from “we have an idea” to “we’re getting real users.”
GTM Labs: Zero to 100 Customers is a founder-led evening of strategy, clarity, and community, designed to help you get traction, fast.
We're cutting the fluff, skipping the panels, and getting to work.
Expect live examples, proven frameworks, and hands-on time to sharpen your value proposition, lead magnets, and landing pages, with guidance from someone who's been in your shoes.
🤝 In Partnership with Connectd
Connectd has built the leading marketplace for ambitious founders to recruit top-tier senior leadership talent in the most cost-efficient way.
We have one of the largest pools of vetted advisors, fractional executives, and NED’s that you can access for free and with no recruitment fees.
With over 10,000 expert connections made across the UK and US, Connectd enables organisations to move faster and scale smarter through curated talent that delivers when it matters most.
👥 Who It’s For
Pre-seed & seed stage founders
MVP-stage start-ups looking for traction
Builders stuck between “some users” and “scalable growth”
💡 What You’ll Leave With
✅ A clearer view of your audience
✅ A sharper value proposition that resonates
✅ A draft lead magnet + landing page concept
✅ Quick wins to start driving traction
✅ Clarity, momentum — and new founder connections
🧠 Led by Kieza Silveira De Sousa | Founder @ Plugged + The Generalist Company
👋 Your host and guide for the night
👜 Bootstrapped merch company to ~£300k+ revenue — solo, no funding
🏢 Co-founded Plugged, an independent founder community & workspace with 2,000+ attendees & 45 paying workspace members in its first year
🧠 Running AI transformation at $1B+ company
🚀 Built a founder-led growth agency to £200k+ with community-led GTM
He’s helped dozens of early-stage teams go from scattered to scalable, and he’s bringing that same energy to GTM Labs.
Come prepared. Take the GTM Healthcheck quiz to see where you can improve.
🗓️ The Agenda
5:30PM — Doors Open + Welcome
Arrive, check in, and grab a drink. Meet fellow founders, early builders, and community partners in the space.
6:00PM — The 6 Pillars of GTM: Kieza’s rapid-fire keynote
A rapid-fire keynote by Kieza (Plugged) on the foundational GTM model used by early-stage start-ups to get their first 100 customers.
Learn how to:
Identify your most painful audience problem
Craft a value prop that actually resonates
Select and test the right traction channels
🎯 Outcome: Walk away with a tested framework for diagnosing and improving your customer acquisition strategy
6:30PM — Workshop #1: Audience Clarity & Value Proposition
Get hands-on in guided, small group sessions led by the TGC team.
Learn how to quickly identify and label your customers biggest pain points and craft an irresistible, no-brainer value proposition that’ll have them tearing your arms off.
7:15PM — Food, Drinks & Networking
Grab a snack, refill your drink, and meet someone new.
8:00PM — Sponsor Spotlight: Connectd (10 mins)
A quick message from one of our community supporters making this event possible.
8:10PM — Workshop #2: Lead Magnet & Landing Page Design
Get back in your groups and start building the wedge that’s going to have customers lining up at your door. Create a lead magnet, craft your positioning, and build a landing page that converts your audience into leads and customers.
9:00PM — Show & Tell + Roasting
Share your landing page and strategy for customer acquisition with your peers. Get constructive feedback from your peers, watch live tear-downs and apply the same thinking to your own pitch or homepage.
9:30PM — Wrap-Up & Final Mixers
Final shout-outs, leftovers, and follow-up invites. You’ll leave with clarity, contacts, and a concrete next step.
You don’t need another passive event.
You need the strategy, feedback, and founder firepower to actually move. That’s what GTM Labs is built to deliver, and we’re keeping it tight, tactical, and real.
🎟️ Space is limited. Tickets start from £12 inc VAT
Bring your start-up. Bring your landing page. Bring your questions.
Leave with clarity, a sharper pitch, and 3 new founder connections.
Let’s get you to 100 customers.
✅ Drinks and light food are included in your ticket — come hungry to learn (and eat).