Panel: How to use Events as a GTM Channel

​Panel: How to use Events as a GTM Channel

​Tired of not seeing responses to your outreach?

​In a world drowning in cold email and AI-generated outreach, the in-person room has quietly become one of the highest-converting GTM channels there is. But "host an event" and "build a pipeline from events" are two very different skills. This panel digs into the second one — with operators who actually turn rooms into revenue.

​Bring your questions — the back half of the session is open to the floor.

​The panel

​A 30-minute moderated discussion followed by 15 minutes of live audience Q&A.

​Featured panelists:

• ​Peter Chee — Co-Founder Minim Zero, Founder & CEO thinkspace

• ​Joe Heitzeberg — Founder of AI Tinkerers

• ​Ben Parish — VP Startup Banking at SVB

• ​Pablo Casilimas — Managing Partner at OneSixOne Ventures

​More panelists to be announced.

​What we'll get into

• ​Why events are working again when other channels are saturated

• ​Turning a room into pipeline — the follow-up that actually converts

• ​Small curated dinners vs. big splashy events: what to run and when

• ​How to measure ROI on something that doesn't fit neatly in a dashboard

​Agenda:
2:30 PM : Events as a GTM Channel

​3:15 PM : Happy Hour & Networking

Event ends at 4:30