GTM Hot Takes Show Episode 12: "The CMO Role Will Disappear by 2027"

​Do we live in a bubble? Yes.
Does everyone agree on what modern marketing leadership should look like? Absolutely not.

​Everyone keeps saying the CMO role is “evolving.” But what if it isn’t evolving at all? what if it’s disappearing?

​Across SaaS and GTM-driven companies, the CMO title is already shifting: orgs are merging marketing under Growth, distributing it across Product and RevOps, or removing the title entirely. A growing percentage of high-growth SaaS companies now operate without a traditional CMO, while AI automates content, analytics, targeting, and campaign orchestration. PLG moves influence to product. RevOps owns the revenue engine. Customer teams own the lifecycle.

​Some believe this frees CMOs to finally become more strategic — owning narrative design, customer psychology, and long-term market positioning. Others argue the role is being intentionally carved apart and absorbed by Chief Growth Officers, RevOps leaders, and AI-driven marketing systems.

​So what happens next? We’re bringing GTM operators, founders, and marketing leaders together to debate the future of the CMO title and whether it’s about to evolve, decentralize, or disappear entirely.

​You’ll hear about:
 • How AI is replacing core CMO responsibilities
 • Why RevOps and PLG motions may take over marketing ROI
 • How automation reshapes demand gen and performance marketing
 • What this means for hiring, org design, and leadership

​Where do you stand?
Don’t expect everyone to agree — expect the opposite

​This event is powered by our partner: Seamless AI