WEBINAR: Go-to-Market in the Crypto Space
About Event
Crypto projects launch loud and fade fast. GTM is usually why.
Creator strategy, community seeding, BD pipelines, event-driven activation - crypto GTM has its own rules. And teams often are making it up as they go.
Jack Haldorsson (Co-founder and Managing Partner, Lunar Strategy) and Hamza Ahmad (Partner & Lead Marketing Strategist, Lunar Strategy) are running a live webinar on how to build a GTM strategy that converts: from first users to lasting retention.
About Your Speakers
Jack Haldorsson is a Co-founder and Managing Partner at Lunar Strategy, overseeing full-stack growth across 250+ crypto projects. From creator strategy and KOL campaigns to community-driven launches - he's built and scaled marketing engines for projects across DeFi, infrastructure, AI, and beyond.
Hamza Ahmad is a Partner and Lead Marketing Strategist at Lunar Strategy. He's been hands-on with go-to-market execution for crypto projects, shaping launch positioning, running campaign strategy, and leading on-the-ground activations at the industry's biggest events. He knows what moves the needle because he's the one running it.
Session Overview:
* Presentation: Go-to-Market in the Crypto Space by Jack Haldorsson & Hamza Ahmad
* Live AMA
Bring your questions. Get direct answers from Jack and Hamza on your specific GTM challenges.
Date: Thursday, March 12 | 10:00 AM GMT
Format: Online via Google Meet
Whether you're a founder, marketer, or growth lead at a crypto project - this one's for you.
Spots are limited.