Build Your Personal Brand: From Invisible to Inevitable
Your personal brand is not your logo or your LinkedIn headline. It is the answer to the question people ask when your name comes up in a room you are not in. This session teaches builders how to define, build, and amplify their brand — and how to use AI to do it faster without losing their authentic voice.
The three elements of a strong personal brand: Point of View (what you believe), Proof (what you have done), and Presence (where and how you show up). Why most personal brands fail: they are either too broad ("I help people reach their potential") or too narrow ("I am a supply chain expert in the oil and gas sector"). The sweet spot: specific enough to be memorable, broad enough to be relevant. The Content Pillar method: choosing 3-4 topics you will consistently speak about, and why consistency beats volume every time. LinkedIn as your primary platform for professional brand building — the anatomy of a profile that converts, and the content types that get the most reach. The difference between personal brand and personal marketing — one is who you are, the other is how you communicate it.
Your Guides for This Session
Katie Mehnert is the Founder of The Bee Suite and a nationally recognized builder, author, and energy industry leader. She has navigated her own high-stakes career pivot from Fortune 500 executive to entrepreneur and has helped thousands of professionals do the same through the BOSS Framework.
She is joined by Josh Levs, host of They Stand Corrected, the podcast and best-selling newsletter fact-checking the news. He also runs a communications business, strategically delivering his clients’ thought leadership content to news agencies and other sites.
Josh spent 20 years as a broadcast journalist for NPR and CNN. His many honors include Peabody Awards, Murrow Awards, and awards from the Society of Professional Journalists and the National Association of Black Journalists. His book on modern fatherhood, All In, received the Nautilus Gold.
He testified in Congress, won a debate at Oxford, and speaks at conferences, businesses and universities around the world.
⚠️ Important: This session is part of a paid Bee Suite membership. We are opening a limited number of seats to guests — by referral from current members only. This is a hands-on, interactive session.
Next Steps
Attend and see what's possible when builders align with their purpose.
Take the Assessment and discover your Archetype and Y at https://www.thebeesuite.com/assessment. Understanding yourself is the first step to building what matters.