Product Marketing: the most important marketing function in 2026?
Marketing has changed. Traditional B2B playbooks are breaking as AI increases output, channels multiply, and buyers now expect marketing to feel more human, more relatable, and more accessible.
Meanwhile, AI means teams can build more, ship more, and say more. Clear storytelling, differentiated launches, and deep customer understanding make all the difference to help you cut through the noise.
In this session our speakers:
James Doman-Pipe - Co-founder of PMM consultancy, previously led product marketing at Remote through 12x growth
Alicia Carney - Head of Marketing at Ravio, scaled Deliveroo through to IPO, and 3x founding PMM
Will cover
How the product marketing role has evolved
Where ownership of the customer lifecycle consistently breaks
How to embed PMM in your go-to-market team to drive alignment and results