Brand the Planet: Design-a-thon
Climate has a branding problem. We know the challenges. We know the numbers. In addition to the deep tech, finance and policy solutions we need around the table, we're missing a tagline, a logo, and a story.
Think Innershop, but across all of climate tech. Fun, funny, and cool.
Brand the Planet is a two-hour chill design-a-thon where we take the world's most urgent climate opportunities and give them the creative treatment they deserve: bold brands, witty taglines, and visual identities that make you laugh, feel something, and want to act. We'll have lunch too!
THE CHALLENGE
We're working across the climate sectors drawn from the Climate Tech Map including:
⚡ Electrify Transportation — EVs, buses, trucks, planes, ships
🔋 Decarbonize the Grid — Solar, wind, storage, clean power
🏭 Clean Up Industry — Steel, cement, plastics, chemicals
🌱 Fix Food — Soil, fertilizers, beef, rice, food waste
🌳 Protect Nature — Forests, oceans, protected lands
💨 Remove Carbon — Nature-based and engineered carbon removal
For their chosen sector, teams will develop:
• A logo concept
• A punchy tagline (funny, resonant, or both)
• Visual direction and color palette
• A merch concept (tee, tote, hat — something people actually want to wear)
The best designs go into a not-for-profit (e.g., sold at cost) real short-order merch store. Your design could end up on someone's chest at COP.
WHO SHOULD COME
Designers, illustrators, copywriters, strategists, engineers, scientists, activists, and anyone who has ever thought "why is all climate communication so depressing?" You don't need to be a professional designer — you just need to have opinions, taste, and a sense of humor.
THE DAY
10:00 AM — Welcome: sector deep-dives & inspiration
10:10 AM — Design sprint begins
11:30 PM — Share out
Noon - Wrap
Note: We're all hosting this on behalf of ourselves, not our employers!