AI Creative Direction: From Prompt to Campaign

​A 1,5 -Hour Workshop by SPECTRUMÉ.AI
Step inside a fast-paced creative lab where design meets technology.

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In this session, Zuzanna Montwill — Architect and AI Creative Director founder of SPECTRUMÉ.AI — reveals how top brands and agencies are using AI to craft visually consistent campaigns that feel cinematic, intentional, and on-brand.

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You’ll learn how to:

• ​Build a strong visual identity system through AI image generation

• ​Write prompts that actually look like art-directed campaigns

• ​Maintain character and brand consistency across multiple visuals

• ​Integrate AI seamlessly into your creative or agency workflow

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It's a creative direction for the AI era. You’ll see real examples, learn Zuzanna’s Genesis Prompt framework, and discover how to turn a simple idea into a cohesive visual story in minutes.

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Whether you run an agency, work in marketing, or simply want to sharpen your aesthetic eye, this workshop will leave you inspired and ready to direct your next campaign — AI-first, future-ready, and unmistakably yours.