Lead Generation & Automation: From Manual to Scalable

​Lead Generation & Automation: From Manual to Scalable

​Most teams don’t have a lead problem — they have a systems problem.

​This session breaks down how modern operators design repeatable, scalable lead engines using real tools and workflows. Instead of tactics or hacks, we’ll walk through how outbound and inbound systems actually work together — from targeting and enrichment to sequencing, routing, and follow-up.

​Led by Lead Generation & Automation Master, Luke Kim, this interactive demo–style session will show how tools like Apollo, Clay, HubSpot, and Zapier can be combined into a lead generation system you can run, measure, and improve.

​You’ll leave with:

• ​A clear mental model for building a scalable lead engine

• ​Practical workflows you can adapt to your own team

• ​A better understanding of where automation creates leverage — and where it doesn’t

​This is built for founders and operators who want predictable pipeline, not more busywork.

Luke Kim serves as an Entrepreneur in Residence at Alchemist Accelerator and as a faculty member at UC Berkeley’s Sutardja Center for Entrepreneurship & Technology. At Berkeley, he launched the university’s first-ever curriculum on solopreneurship, focused on how solo founders can build profitable businesses by automating rather than delegating. A three-time CMO, he continues this work as a partner at Truth Cartel, helping tech companies execute go-to-market, marketing, and PR.