​Webinar: AI-powered product discovery

​This webinar is presented in partnership with Magic Patterns.

​“AI is lowering the cost of building while raising the stakes of building the wrong thing.”
- Melissa Perri

​AI is giving product teams new superpowers.

​But most of the attention so far has gone to delivery and engineering.

​In this webinar, we’ll focus on the other half of the equation. Discovery. The often messy, creative work of figuring out which problems are worth solving and what solutions might actually create value for customers and the business.

​Together we'll explore how AI can act as a discovery partner and how it helps teams learn faster and experiment earlier.

​What we’ll cover

​During this one-hour, fast-paced session, we’ll explore how you can use AI to:

• ​Uncover problems to solve based on user needs, business context, and data

• ​Select the most valuable problems to explore

• ​Generate and shape solution ideas

• ​Create a first vibe prototype in minutes to kickstart learning

• ​Avoid the trap of creating generic AI-slop products and features no one wants

​What you’ll get

​All participants will receive:

• ​One month of Magic Patterns (value $19)

• ​A PDF copy of Holistic Product Discovery (value $9)

​The webinar is a great fit for product leaders, product managers, designers, engineers, and anyone shaping decisions about what to build next.

​About Marcus Castenfors

​Marcus is a product coach who helps organizations unlock the untapped potential of empowered product teams. He works with leaders on product strategy, OKRs, and transformation leadership and with teams on how to discover and deliver valuable solutions for customers.

​He has partnered with companies such as Marshall, Nike, Worldline, Telenor, Cheffelo, Digistore24, and Voyado, across industries spanning software and hardware, from large enterprises to fast-growing scale-ups and startups.

​Marcus is the author of Holistic Product Discovery and 10 Anti-Patterns to Avoid When Moving to the Product Model. When he’s not coaching product teams, he’s coaching his son’s youth football team in Stockholm.

​More about Marcus: mcastenfors.com