Pricing in an Era of Uncertainty: Is Usage-Based Pricing (UBP) the Future, or Just a Revenue Risk?
As the SaaS landscape shifts, the traditional "per-seat" subscription is being challenged. Every founder and operator is asking the same question: Should we charge for usage? This month, we are diving into the most polarizing topic in the industry:
Pricing in an Era of Uncertainty: Is Usage-Based Pricing (UBP) the Future, or Just a Revenue Risk?
UBP promises to align your success with your customer’s success, but it also introduces massive volatility. If the customer stops using the product for a month, your revenue disappears. Is it a growth lever or a CFO's nightmare?
About RevOps Chronicles
While our name is RevOps Chronicles, we are a community built for the entire SaaS ecosystem. Revenue isn't just a "finance" or "ops" metric—it’s the pulse of the company. Whether you are in Product, Marketing, Sales, or a Founder role, our sessions break down the silos between departments to help you build a more resilient, scalable business.
The Problem: The UBP Tug-of-War
The Predictability Gap: How do you forecast revenue and manage burn when your monthly income is tied to fluctuating usage?
The "Penny-Pinching" Effect: Does charging per unit discourage your customers from actually using and finding value in your product?
Operational Complexity: From billing systems to sales commissions, UBP changes every single internal process you’ve built.
🎙️ Featured Speakers
Shivani Sharan - Head of Marketing & Growth, Setu LinkedIn Profile
Ananth Rangarajan - Head of Product Strategy & Marketing, Jio Platforms Limited LinkedIn Profile
Varun Trivedi - Head of Product Marketing & Business Development, Copperx LinkedIn Profile
See our community in action! Check out previous session recordings and deep-dive discussions on our [YouTube Channel - Click Here].
📅 Date: Saturday, 18 Apr 2026
🕚 Time: 11:00 AM – 01:00 PM
📍 Location: BHIVE Workspace MG Road (Near Trinity Metro Station, Bengaluru)