Growth Marketing: What 0 to 1 Growth Actually Requires

​Growth Marketing: What 0 to 1 Growth Actually Requires

​Launch momentum dies. Viral campaigns generate noise but not retention. Top-of-funnel growth doesn't convert.

​This webinar walks through the growth formulas and retention systems that turn initial traction into sustainable adoption.

​Agenda:

​Growth Formulas for Brand Launch & Reveals Pre-launch sequencing, launch day mechanics, post-launch momentum. The 72-hour window that determines whether your launch compounds or dies.

​Growth Campaign Frameworks for Mini Launches New features, product updates, seasonal campaigns. Repeatable systems for turning releases into user acquisition events without full rebrand effort.

​Top to Bottom Funnel Conversion The path: awareness → interest → onboarding → activation → retention. Where crypto projects leak users. How to turn viral moments into systematic growth.

​Who Should Attend:

​Founders launching protocols or preparing major reveals. Product teams shipping features but struggling with retention. Growth operators building repeatable systems instead of one-off viral moments.

​Speaker: Julian Stafford (Ruthy)

​Co-Founder & CEO, Surgence Labs. Former Deloitte, GTM and Product Owner at Neara (Unicorn). Built Surgence into a full-stack GTM studio served 200+ protocols.

​Surgence Labs:

​Surgence Labs is a full-stack go-to-market studio for blockchain and DeFi companies. Headquartered in Dubai with 40+ in-house specialists across strategy, creative, development, and distribution, we operate as an embedded growth function—not a traditional project-based agency.

​We work with protocols backed by a16z, Binance Labs, Polychain, and Kraken Ventures, building the distribution infrastructure and retention systems that turn technical innovation into sustainable adoption.