Mastering the Art of Product Experiments to Build Better Products

​Great products rarely come from gut feeling alone. They come from testing ideas, learning quickly, and knowing which signals actually matter.

​In this session, handled by Roger Norton, a Chief Product Officer with over 15 years of experience helping build and launch over 100 early-stage products, we’ll dig into the art of product experiments, how to design them well, avoid common traps, and turn results into smarter product decisions. Whether you’re exploring a new feature, validating a hunch, or trying to understand why something is not landing, this conversation will help you approach experiments with more clarity and confidence.

​Expect a lively, practical session with the PIP Programs/Events team, packed with useful takeaways you can bring straight into your product work. We’ll look at what makes an experiment worth running, how to frame a strong hypothesis, what to measure, and how to learn without getting lost in noisy data.

​If you want to build better products with sharper thinking and better evidence, join us for an evening of fresh ideas and good energy.