101 Series | Business 101 for Dancers
Business 101 for Dancers: Position Yourself for Success
In this session, we’ll explore how to position yourself as a dancer in today’s fast-evolving industry using practical business frameworks and creative strategy tools.
You’ll learn how to build a strong professional identity, set rates with clarity, explore multiple income streams, and develop efficient systems that elevate the business side of your dance career.
Your artistry is your foundation, but strategy is what sustains your career.
This 101 webinar is created specifically for aspiring professional dancers and choreographers who want to develop their identity, strengthen their presence, and unlock opportunities beyond the studio and stage.
What You’ll Learn
Positioning & Strategy
How to define your place in the dance market
Understanding your unique value and artistic identity
Building a long-term vision and aligning it with your goals
Business Frameworks for Dancers
Turning your artistry into a business model
Understanding client relationships, bookings, and services
Using creative frameworks to improve decision-making and strategy
Setting Your Rates & Structuring Income
How to calculate your rates based on time, value, and scope
Navigating pay negotiations and contracts
Exploring different income streams: teaching, choreography, brand work, content, and beyond
Creative Tools & Systems
Tools to manage finances, admin, and client communication
Digital resources to simplify your workflow and automate tasks
Planning templates for bookings, expenses, and content
Visibility & Career Growth
Building credibility and reputation in the industry
Networking strategically with peers and organisations
Expanding opportunities locally and internationally
Who is it for?
Professional dancers looking to scale their career
Emerging choreographers wanting to build their profile
Dance entrepreneurs exploring teaching, directing, or commercial opportunities
Creatives ready to move beyond the “gig mindset” and start building long-term, intentional careers
Key Takeaways
A business mindset to strengthen your dance career
Frameworks and tools to manage your professional practice
Confidence in setting and negotiating your rates
A clearer understanding of how to position yourself in the market
An exclusive Business Checklist for Dancers (included with your ticket)
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STUDIO 27°
STUDIO 27° empowers dancers to excel on and off the dance floor through hybrid memberships designed to build sustainable careers.
Our mission is to build a future of dance that puts wellness at the core, makes the industry safer and more sustainable, and empowers artists through artistry, community, and media.