TruNorth & Wheelhouse Present: The Business of Sports: Where Culture Meets the Court

​Growing Audiences Through Sports-Driven Culture

​Designed for CMOs, marketing leaders, athletes, and capital partners, this event explores how innovative brands are using sports-centered storytelling to drive cultural relevance and audience growth. In one day, you’ll gain an actionable playbook for tapping into emerging communities and expanding your brand’s reach.

​The Business of Sports: Where Culture Meets the Court is an exclusive, one-day experience designed for CMOs, marketing executives, athletes, creators, and capital partners who are shaping the future of sports-driven culture. Please complete the form below to request your invitation. Approved attendees will receive a confirmation email with full event details.

​If you are not a brand-side marketer or do not fall into the approved attendee categories, you may still be able to participate as a sponsor. For sponsorship opportunities, please contact Jeff Fortmann at [email protected].