Leveraging AI to build a Competitive Intelligence function

​Competitive intelligence shouldn’t feel like a last-minute scramble before a leadership meeting.

​In this behind-the-scenes session, Amit Alagh shares how he transformed competitive intelligence into a proactive, trusted function powered by AI.

​Drawing from his first-hand experience, Amit will walk through the exact workflows, tools, and frameworks he uses to continuously monitor competitors, surface meaningful signals early, and dramatically reduce time spent on manual desk research.

​Instead of constantly reacting to “Have you seen this?” messages, you’ll learn how to automate what’s happening in the market, so you can focus on the part that actually drives impact.

​Beyond tools, this session goes deeper into how to operationalize CI within your organization, managing up, setting expectations with leadership, and positioning competitive intelligence as a strategic PMM capability rather than a reporting task.

​What You’ll Learn

• ​How to use AI to monitor competitors continuously without relying on ad hoc desk research

• ​How to identify early competitive signals before they escalate to leadership

• ​Practical AI workflows and tools to save time and scale competitive intelligence

• ​Templates to communicate competitive insights clearly and confidently to executives

• ​How to move from reactive competitive defense to a proactive, insight-led CI function

• ​How to position competitive intelligence as a strategic PMM capability — not just a reporting task

​Who This Is For

• ​Product Marketing Managers

• ​PMM leaders building or scaling CI

• ​Anyone responsible for competitive tracking, messaging, or executive updates