​AI-Powered Growth Engine: Scaling Customer Engagement for the Next Era

​The Ortus Club, alongside Sitecore and Microsoft, warmly invites you to an exclusive executive dinner bringing together senior marketing, digital, and customer experience leaders for an evening of meaningful conversation over exceptional food and wine. Expect candid peer exchange, fresh perspectives, and the kind of off-the-record discussion that only happens when the right people are in the room.

​The Topic

​AI-Powered Growth Engine: Scaling Customer Engagement for the Next Era

​AI is no longer an enhancement to marketing — it's the force reshaping how brands attract, engage, and retain customers. For digital and marketing leaders, the question has shifted from if AI will transform the industry to how fast and how responsibly it can be embedded into core strategy.

​This executive dinner brings together senior leaders to move beyond buzzwords and explore how AI is truly redefining marketing, customer experience, and digital operations. We'll focus on the practical and strategic shifts required to make AI work at scale — from governance and trust to creativity, culture, and measurable business impact.

​So how do today's leaders build an AI-ready marketing organisation that is fast, trusted, and commercially effective?

​Key discussion points include:

• ​How can leaders align AI adoption with clear business outcomes and brand integrity?

• ​What frameworks enable personalisation at scale while ensuring privacy and compliance?

• ​How do you balance innovation speed with human oversight and risk management?

• ​What does a scalable roadmap for AI-driven customer engagement actually look like?

​The Evening

• ​6:00 PM — Arrival of guests

• ​6:30 PM — Welcome address by The Ortus Club

• ​6:40 PM — Short address by Sitecore

• ​6:45 PM — Discussion instigated by the moderator and continued

• ​7:45 PM — Discussion brought to a close and guests encouraged to continue networking

​Who Should Be in the Room

​This evening is designed for senior leaders interested in harnessing AI to transform customer engagement while balancing innovation, trust, and measurable business impact.

​Job titles may include C-level executives, VPs, and Directors of Marketing, Digital Experience, Digital, Customer Experience, and other senior decision-makers shaping the future of their organisations' growth engine.

​Why attend:

• ​Gain strategic insights from Sitecore and Microsoft on building an AI-ready marketing organisation

• ​Exchange ideas with peers on balancing speed, scale, and trust in the age of AI

• ​Explore real-world examples of AI transforming marketing — and what's next for the industry

​Confirmed Attendees Include

• ​Head of Marketing, Carl Zeiss Digital Innovation AG

• ​VP Customer Development, Sky Deutschland

• ​Head of Growth, Norton, Gen Digital

• ​Director Marketing, GoDaddy Deutschland

• ​Head of Global Marketing, Accedo and more to be announced.

​How to Join

​Attendance is by invitation only and complimentary for confirmed guests. To request a seat or accept your invitation, simply respond to your invitation email or reach out to the organising team. Once confirmed, you'll receive a calendar invite along with venue details, dress code, and any further information ahead of the evening.

​The Host

​Sitecore is a global leader in digital experience software, helping the world's most ambitious brands deliver personalised, AI-powered customer experiences at scale. Together with Microsoft, Sitecore is helping marketing and digital leaders harness generative and agentic AI to unlock new levels of creativity, efficiency, and measurable growth — all while maintaining the governance, trust, and brand integrity that today's customers demand.

​The Organisers

​The Ortus Club runs executive knowledge-sharing events worldwide, bringing senior leaders together for curated, off-the-record discussions in a relaxed, peer-to-peer setting.