The PMM Playbook: Making Demo and Explainer Videos your Sharpest GTM Asset | Panel Discussion + AI Video Buildathon with HeyGen

​This event is hosted by Garima Aneja, Founder, Women in Product Marketing Community.

​Every product marketer knows the feeling: the positioning is tight, the deck is polished — but the moment you need to show the product, things slow down. Demo and explainer videos have quietly become one of the highest-leverage assets in the GTM stack, shaping how buyers understand value long before they ever talk to sales. Yet for most PMM teams, video still feels expensive, slow, and dependent on someone else’s calendar.

This session changes that. We’ll open with a candid panel of product marketers and video practitioners unpacking how the best teams use demo and explainer videos across the funnel — from launch and enablement to product-led growth and analyst conversations — and what separates a video that converts from one that just exists. Then we move from theory to creation: a hands-on AI Video Buildathon with HeyGen, where you’ll build a real demo or explainer video in the room, learning a repeatable workflow you can take straight back to your roadmap.