Communicating the Journey - A Training Workshop

​Sustainability and climate communicators often build their strategies around milestones – permits secured, legislative campaign launched, new findings published.  
 
But in a flood of AI-generated content, milestones-focused strategies are struggling to break through. What happens between the milestones? This is your time to communicate the journey.  
 
When we open the curtain and offer a look behind the scenes, we give people the chance to see themselves and their values in our work. That’s how we shift mindsets and build momentum toward a clean energy future.  
 
Co-hosted by The Groundwire Group, a strategy and communications firm focused on sustainability and clean energy, and Counterspark, a champion of national climate and clean energy policy across the country - we’ll help you uncover the “journey moments” in your own work and highlight who’s doing this well. No huge new campaigns or strategy overhauls – just a step-by-step plan to sustainably build new, effective communications habits. Join us!

​DC Climate Week is not responsible for this event. It is organized by the organizing group, and being listed on the DCCW calendar is not an endorsement of content or partners.