The RCS Masterclass: Maximise Engagement with Branded Conversations
The RCS Masterclass: Maximise Engagement with Branded Conversations
Stop treating customer messaging as a mere notification channel. Transform those pings into direct sales opportunities, right within your customers’ native messaging app.
Join experts from Vonage and Ignite Labs team for this RCS masterclass and networking event (including breakfast and refreshments!). Discover firsthand how you can transform your messaging strategy from a simple notification tool into a powerful sales engine.
Learn best practices, see real-world examples, and leave with a clear roadmap to implement RCS (Rich Communication Services) and branded conversations that truly sell – and integrate into your existing CX strategy.
This hands-on masterclass is designed to equip you with the practical knowledge and actionable strategies to leverage the rich media capabilities, interactive elements, and trusted branding of RCS.
Together we will explore:
Beyond Plain Text: Optimise your messages by moving beyond plain text to send high-impact promotional notifications and interactive updates that add depth and visual appeal to every message.
Real-World Success and Seamless Journeys: See compelling examples of how leading brands use rich media, interactive buttons, and product carousels to captivate audiences, boost conversions, and shorten the path to purchase.
Building Trust and Driving Engagement: Learn how verified sender branding, the Green Tick, combined with an Official Business Account and conversational flows, builds the trust needed to drive high-value sales.
Actionable Insights and Experimentation: Leave with concrete ideas and a framework for experimentation that you can immediately implement within your team.
WHO IS ATTENDING?
Join leaders interested in customer engagement and business communications to explore the power of Rich Communication Services (RCS) in transforming brand interactions and driving customer loyalty in 2026 and beyond.
Job titles may include VPs, Heads, Directors of ECommerce, Contact centres, Customer Operations, and Digital security.
OUTLINE AGENDA
14:00 – 14:30 Registration and refreshments
14:30 – 14:45 Welcome and greetings from Vonage and Google
14:45 – 15:50 Ignite Labs team Masterclass
16:00 – 16:30 Live RCS demo
16:30 – 17:00 Ask The Experts Q&A
17:00 – The After Party | Dinner, Drinks and Networking