LTVMaxxing with AI: The 15 Keys To Unlocking An Experience Clients Never Want To Leave
📹 LTVMaxxing w/ AI: The 15 Keys To Unlocking An Experience Clients Never Want To Leave
🚨 DON'T MISS OUT: We'll be going LIVE on Zoom, but if you can't make it live, grab a ticket anyway. The recording, workbook, and 6 bonus prompts will land in your inbox the day after.
Grab a ticket now 🫡
If you’re an online expert wanting to scale to 7-figures per year…
What if you could make more money without getting more clients?
Sounds crazy right??
Well, there’s a fat chance you’ve been trying to scale, but you’ve been doing it with your hands tied behind your back…
If you’ve spent the past year obsessing over:
hammering out content every day praying to bring in more leads
optimising ads to squeeze a tiny bit more ROAS
scaling ad spend to the point you wake up clutching your chest each morning
sending dozens of cold DMs every day till your fingers feel numb
Or every month a couple of the clients you fought so hard to win quietly stop paying, drift out of the community, or send the dreaded "hey, I think I need to pause" message….
Or maybe you've just got a nagging feeling you're pouring everything into the front door while the back door's wide open….
Or maybe you've genuinely no idea what your average client is worth, how long they actually stay, or what your churn even is….
Don’t stress
I got you covered
Because in September last year, I realised we had that problem too…
We had spent the previous 18 months focussed on getting new clients for Scale20™️
But we hadn’t put any thought into how to keep em
So, we ran a project to fix it…
We called it Project 10/10
We highlighted 15 key client success projects that if we could build and score ourselves 10/10 by the end of 2026….
Then we’d quite literally be LTVMaxxed-Out
We’re 6 months in, we’ve learnt a tonne, and we’re sharing the progress with our crew in Scale20™️ so they can implement these projects too
Here’s what’s going on….
📹 LTVMaxxing w/ AI: The 15 Keys To Unlocking An Experience Clients Never Want To Leave
🚨 DON'T MISS OUT: We'll be going LIVE on Zoom, but if you can't make it live, grab a ticket anyway. The recording, workbook, and 6 bonus prompts will land in your inbox the day after.
Grab a ticket now 👇 🎟
Here’s what’s going on
LTVMaxxing w/ AI: How we’ve doubled LTV with AI over the past 12 months
We're lifting the hood on exactly how we roughly doubled the lifetime value of a Scale20™️ member over the past year, using AI, so we….
Know our real numbers, so we know what we can actually afford to do to grow BIGGER
Make our members FEEL their progress, not just make it, so they stay with you
Catch a member drifting weeks before they ever think about leaving
Turn member wins into our loudest, cheapest marketing
But ultimately, build a business our crew never want to leave
Because I’m very fortunate, I get sent about 3 messages like this every week…
And I’d like you to get one’s like them too
Here’s how this shit all came about….
⬇️
The Backstory
Why you need to pay attention….
In September last year, Scale20™️ officially celebrated it’s 1st birthday
And I officially completed The Four Hour Work Week, 14 years after first reading it when I was in Dental School
Although the circumstances were suboptimal…
I was forced into running the business on just 1h per day, because I spent the month in hospital clinics in Munich whilst my gf was receiving pretty brutal treatments for long covid
It was on a long walk one early morning in Munich when I realised when I got back to London, I needed to re-build Scale20™️
Up till then we had optimised for “Volume”
But we hadn’t paid any attention to the most important metric in the game of entrepreneurship…
Lifetime Value (LTV)
Ultimately, the metric that measures the vitality and health of your business, is how much a single customer is worth in their life time of using your services
Because here’s the problem most online experts run into…
Imagine you have a bucket with a bunch of holes in it
What happens when you pour water in?
Yes
It flows straight out
And the same happens for online experts
They spend ALLLLL their energy on getting more leads, increasing ad spend, optimising acquisition funnels or doing more outreach
But they spend little to no energy on the thing that will make them more money without getting any new clients….
Keeping the clients they already have
And honestly this is a symptom of “the info space” nerds
Folks who have launched a coaching/consulting biz, then 18 months later, post a video on their YouTube channel….
“I’m closing down my coaching business”
or
“Why I burned down my coaching business”
I’ve seen about 5 of these in the past 6 months
And there’s a simple reason
These were all businesses built on “Volume”, not “Retention”
If I were writing this with AI, I’d say something like this now….
You don’t have an acquisition problem. You have a retention problem.
Most of you reading this aren’t struggling to scale because you don’t have enough leads
You’re struggling because your business relies on leads
Instead of relying on results
Because here’s the brutal truth
Lifetime Value is a measure of one thing and one thing only…
How good are you at fulfilling on your promise when people start working with you?
So in Feb this year, I made a call
We were going to become a 10/10 business at keeping members forever
We mapped out everything that makes a member stay or leave
We graded ourselves brutally on all of it (some 8s, a couple of 2s, one genuinely painful 1)
And we spent the year fixing it with AI
9 months later, we'd stopped guessing measuring
The cool thing?
Over the past 12 months we’ve doubled our LTV…
Going from around $7k to around $15k
How?
Project 10/10
What is Project 10/10 I hear you ask?!
⬇️
The Big Idea
Most online experts think “retention” is the boring back-end admin
But the reality is…
It’s the longest growth lever you could ever pull in your business
You might have heard Hormozi talk about “LTV:CAC ratio”?
It’s business at first principles
The higher your LTV…
The more money you can spend to acquire customers
Take Ben for example…
He’s been LTVMaxxing, which means he’s able to get clients for relative peanuts on the dollar (technical term for ludicrously low customer acquisition costs)
In April:
$88k revenue
$66k cash
$350 total ad spend
188x Cash ROAS
Keep in mind he’s an Ads Coach…
He’ll be the first to tell you that if you’re running a traditional acquisition funnel…
A 4x ROAS is outstanding
Let alone 188x Cash ROAS!
This is what happens when you LTVMaxx
So, the question is?
How does an online expert LTVMaxx?
⬇️
The Plan
Here's what we're doing…
This isn't a webinar
You’ll join the actual skills masterclass session we run with our own Scale20™️ members, and you're getting a seat in the room of other multi-6 and 7-fig online experts
Fully Behind-The-Curtains
You'll see everything
No gate keeping
Stripped back
Laid bare
Naked
You'll score your own business live on the same Client Success Score™️ we grade ourselves on
Five dimensions in your business to fix
You leave knowing your CSS™️ number, and the one thing to fix first
This is the IDEAL workshop for you if you want:
✅ To finally know your real LTV, churn and member duration, and what that means for how much you can spend to grow
✅ A system that flags a member's about to leave weeks before they tell you
✅ Members who can SEE they're winning, so they stay for years, not months
✅ Your member wins becoming your loudest and cheapest marketing
✅ To run the whole thing with a lean team and AI, so keeping members doesn't mean more of your time
You don’t have to join us live, you can grab a ticket and get the recording and resources into your inbox the next day
But if you want to join us live, here’s when we’ll be on Zoom…
⬇️
Times
📹 LTVMaxxing w/ AI: The 15 Keys To Unlocking An Experience Clients Never Want To Leave
🚨 DON'T MISS OUT: We'll be going LIVE on Zoom, but if you can't make it live, grab a ticket anyway. The recording, workbook, and 6 bonus prompts will land in your inbox the day after.
Grab a ticket now 👇 🎟
4pm London (BST)
5pm Paris
11am New York
8am LA
7pm Dubai
11pm Bali
1am Sydney
What we're covering
The Client Success Score™️
Five dimensions
Each one a domino
You’ll score yourself on every one, live
So by the end of the workshop…you’ll know exactly how many leaks you need to plug to make you’re business LTVMaxxed Out too
Dimension 1️⃣ | The Numbers 📊
Do you actually know your retention reality?
Your LTV, your churn, your average member duration?
We'll help you work it out, and you'll see why it's the number that decides how much you can spend to grow
Dimension 2️⃣ | The Early Warning ⚠️
This is our CONFIDENCE system
This is the system that flags who's drifting weeks earlier
You'll see our actual Traffic Light Board and the monthly ritual we run on it
Dimension 3️⃣ | The Progress Problem ❓
The heart of retention, our CERTAINTY system
How to make members FEEL progress so they don't quit while they're winning
How we’ve turned our model into client segments to easily help them see the next phase in their journey
Dimension 4️⃣ | The Megaphone 🔊
Every member win is fuel
We'll show you how to make wins louder than your marketing, so they retain AND sell at the same time
Dimension 5️⃣ | The Leverage 🦾
The behind-the-curtains bit…our CLARITY system that helps our members know what exactly what to focus on right now in their businesses
We’ll show you the Scale20™️ App, how we’ve built fully personalised TomAI’s for every member, and our simple 5 min audit process that helps our members rapidly get their on their “Next-One-Thing”
This is what a real consulting business looks like in 2026 and beyond
Mastermind + Open Q&A
I’ll be there to answer any questions you might have about LTVMaxxing
⬇️
What you'll have by the time we wrap up:
A real working playbook for increasing Lifetime Value
You’ll have the 15 Keys to LTVMaxxing so you can keep clients for centuries (not guaranteed)
Your own Client Success Score™️, and the single dimension to fix first
The full scorecard to re-run every quarter, so you can watch your number climb
A behind-the-scenes look of an actual 7-fig consulting business using AI to max out LTV
The relief of finally knowing your real LTV, a way to catch churn before it happens, and the path to doubling your LTV, so you can outspend everyone in your market
Here’s who this is for….
⬇️
Who This Is For ✅
This is for you if you've already got members or clients paying you, and you've realised keeping them is worth more than constantly chasing new ones…
More specifically, you're the right fit if:
✅ You're doing $10k+/month with an existing offer and a book of clients you actually want to keep for years
✅ You've felt the sting of a good client leaving, or you've never properly measured your churn or LTV
✅ You're serious about building a business that compounds, not one you have to refill from scratch every month
✅ You want systems and AI doing the heavy lifting, so retention doesn't just mean more hours from you
✅ You're a doer…you'll score yourself honestly and go fix your lowest number this week
Who This Isn't For ❌
I'd rather be straight with you than have the wrong people in the room…
❌ You haven't got clients yet…you literally can't keep members you haven't won, so this isn't for you
❌ You want someone to build your retention systems for you…this is a workshop, not a done-for-you service
❌ You're after "5 quick tips to reduce churn."…we're going way deeper than that
❌ You're not going to act on it….if you'll watch the recording once and never open your scorecard, save your hundred bucks
❌ You think retention is just firing off a few "you still alive?" emails…this is a system, not a vibe
Don’t miss your chance….
In a world where everyone is obsessed with client acquisition…
You have the opportunity to flip the script
And win with a playbook no one else has
When everyone else is obsessed with reducing acquisition costs…
You can win by maximising lifetime value
And I promise you….
That’s a game worth sinking your teeth into
Grab yourself one of the spots now! 👇