Retail Media Therapy Live: The Celebrity Deathmatch Edition! at NRF NYC 2026

​Because nothing says “NRF NYC” like a little friendly chaos.

​Join retail media heavyweights Claire Wyatt, Colin Lewis, Kiri Masters and Sarah Marzano as they step onto the stage of a New York comedy club for a live, gloves-off debate that brings the industry’s biggest tensions to life. It’s part strategy session, part comedy roast, and 100 percent retail media reality check.

​Expect bold takes, hot mic moments, and that unmistakable New York energy as our judges decide who lands the sharpest blows.

​And because every great showdown needs a ringleader, we’re bringing in a headline comedian to keep the punches flying and the egos in check.

​Hosted by Zitcha, QSIC and Grace & Co, this is retail media’s main event: where insight meets attitude. Grab a drink, find your seat, and get ready for the most entertaining therapy session at NRF 2026.

​Register your interest!