​Mulan Hood - On the Table Series 01

​Brands Without Borders

​Exploring the tension between business nature and business identity

​How do we build a brand in a culture that is not our own?
And what does it really feel like when we take that first step?

​At our last event - The Story of Asian Brands in the UK - founders shared how they built a teahouse brand from an idea to a physical presence on Oxford Street in just two years. A banker specialising in consumer goods also revealed how investors assess early-stage brands:

​by business nature, not business identity.

​That sparked a bigger conversation - and many attendees asked for a deeper, more intimate space to continue it.

​So here it is.

​🌍 Who This Session Welcomes

​• Founders building brands across cultures
• UK-based brands exploring global expansion
• Investors in the consumer sector
• Operators & professionals across marketing, retail, supply chain, finance, legal, and product development

​Whether you're B2C or B2B, entering the UK or expanding overseas, this roundtable is for people shaping brands that move across borders.

​✨ Themes We May Touch On

​• Reflections and learnings from our last Signature Series event
• Real founder experiences building brands across cultures
• How UK brands approach international expansion
• The tension between brand storytelling and business fundamentals
• Localisation, partnership, pricing & distribution challenges
• Founder vs. investor perspectives on “global growth”
• Opportunities to collaborate within the Mulan Hood network

​The conversation will be guided but intentionally open - shaped by the voices and journeys at the table.

​🗓️ Event Details

​📍 Venue: Sycamore Covent Garden
🕒 Date & Time: 3pm, Saturday 20th December 2025
👥 Group Size: 15 people
💬 Format: Guided roundtable

​A cross-cultural conversation for people building brands that travel and the people helping them get there.

​*We encourage everyone to arrive on time so no part of the sharing is missed