Applying Behavioral Science in Consumer Research: A Practitioner Panel
Join us for a virtual panel featuring industry scientists who apply behavioral science, neuroscience, and psychology within consumer research and insights teams.
Our panelists will share how they translate theory into practice — from shaping research design and interpreting data to influencing product, brand, and innovation decisions. We’ll discuss:
Practical ways of working in fast-paced business environments
How to balance rigor with actionability
How behavioral methods complement traditional qualitative and quantitative approaches.
The conversation will also explore pathways into consumer research roles, skills that matter most, and how to move from academic training to applied impact. Designed for current and aspiring practitioners, this session offers an honest look at what it takes to build and apply behavioral expertise in consumer research.
Attendees will walk away with:
A clearer picture of what applied behavioral science looks like in real consumer research roles
Insight into practical ways of working inside cross-functional industry teams
A better understanding of how to position behavioral expertise for business impact
Concrete guidance for navigating pathways into industry (or evolving within it)
Our Panelists
Tracey Young, Sr. Principal Scientist at Mars Snacking
Scott Brill, Managing Director, US at Behavoirally
Michelle (Murphy) Niedziela, PhD, Owner at Nerdoscientist
Moderated by Scott Young of Bescy