Ana Kwa Ana: A Creatives' Hangout

​The UX Eye: Why All Creatives Need UX Research Before Handling a Brief

​Too many creative projects fail not because of poor aesthetics, but because they were built on assumptions rather than audience reality. Starting execution without user research leads to endless client revisions, mismatched expectations, and final deliverables that look great but fail to drive results.

​Join us for this edition of Ana Kwa Ana, where we unpack how adopting a user experience (UX) mindset transforms your entire creative workflow.

​In this session, Sally Mutembei will walk us through how creatives—whether designers, copywriters, strategists, or visual storytellers—can integrate practical UX research into their pre-production process. You’ll learn how to analyze client briefs through a human-centered lens, ask the right user-focused questions, and back your creative choices with research.

​Event Details 📅 Date: Thursday, 1st October 2026

​⏰ Time: 8:00 PM – 9:30 PM EAT

​📍 Venue: Online (Google Meet)

​🎟️ Tickets: FREE

​Featured Speaker Sally Mutembei

​What We'll Cover Brief Analysis Through UX:

​Moving beyond surface-level client instructions to uncover actual end-user needs.

​Practical Research Methods: Lightweight user testing, audience mapping, and feedback loops you can run before designing or writing.

​Eliminating Subjective Feedback: Using research data to defend your creative decisions and reduce client revision cycles.

​Cross-Disciplinary Application: How UX principles apply directly to branding, content creation, visual design, and campaigns.

​Contact for Inquiries: 0757 496 490

​Organized by Coterie, Creator Verse, and Kiroto Studios & Gallery.