Beyond Tools & Tactics: GTM as a System

​Beyond Tools & Tactics: GTM as a System

​This meetup is for people who want to discover better ways to do GTM by sharing what actually works in the real world not “tool vendor” narratives or tech marketing. We’ll talk honestly about what’s best for which use case, where it breaks, and the caveats/limitations you only learn after you try to scale.

​What we’ll cover:

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​Stefan Stoica– GTM Engineering

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How I use programmatic search + enrichment “waterfalls” to build company + contact datasets around a very specific ICP and problem
How I turn public signals into “this is why you’re on my radar right now” insights, not generic pitches
How that data can power multiple GTM motions (outbound, partnerships, ABM, research), not just cold email
What’s real vs. hype with tools like n8n and Clay (when they help vs. when a simpler workflow is better)
How to pick the best (and cheapest) data sources and what the current limitations are

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​Mihnea Antoce – Outbound in the Trenches

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I’ll break down the architecture behind pipeline: what preparation matters most before the first call, how to use signal-based timing (SBM) to reach the right accounts at the right moment, and how cold calling compounds when you pair it with consistent content touchpoints. We’ll also cover the real problems you hit when scaling and when it’s the right time to move from founder-led execution to a trained team.

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​Who it’s for
B2B founders, GTM leads, SDR/AE leaders, growth/ops folks
Anyone doing outbound/ABM (or planning to) and tired of tool-first advice
Teams who want repeatable pipeline, not random bursts of activity

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​Format
Two short talks, then Q&A, then networking.

​Food
We’ll have food + drinks and time to hang out after.

​Notes
Limited seats, RSVP required