Pegasus Ignite DTC Presents: How I Built a Brand with Loyal Customers with Ashley Nickelsen, Founder of B.T.R. Nation
Pegasus Ignite DTC welcomes Ashley Nickelsen, Founder of B.T.R. Nation, for an unfiltered masterclass on building a brand that customers actually stick with. Ashley will break down the tactics and mindset behind B.T.R. Nation’s explosive 200% growth in DTC, sharing the real playbook for turning casual shoppers into loyal fans.
About Ashley Nickelsen
Ashley is a relentless founder with a knack for building brands that punch above their weight. She launched B.T.R. Nation with a mission to clean up the snack aisle and give consumers better options—no compromises. Ashley’s journey is a masterclass in grit, creativity, and customer obsession.
About B.T.R. Nation
B.T.R. Nation is redefining snacking for the modern consumer, offering clean label, functional snacks that actually taste good. The brand’s loyal following is proof that transparency, quality, and community win in the DTC space. With 200% growth and a cult-like customer base, B.T.R. Nation is setting the bar for what’s possible when you build with purpose.
About Pegasus Angel Accelerator
Pegasus Angel Accelerator is an early-stage venture capital firm and accelerator based in Southern California. Pegasus backs founders at the inflection point—helping them achieve escape velocity.
About Pegasus Ignite DTC
Pegasus Ignite DTC is 12-week accelerator program designed for early-stage direct-to-consumer (DTC) brands ready to scale. Powered by Pegasus Angel Accelerator’s execution-focused playbook and Shopline’s AI-driven e-commerce platform, the program guides founders through every critical growth lever—from product-market fit and customer acquisition to investor readiness and fundraising.
About Shopline
Shopline is an AI-driven unified commerce platform powering 600,000+ merchants worldwide. It enables brands to launch and scale omnichannel retail with an easy website builder, POS, social commerce, and global checkout and payments - built on modern SaaS architecture cross-border capabilities and a robust them/app ecosystem. Shopline centralizes operations so teams move faster and convert more — online and offline.
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This session is part of the Pegasus Webinar series—a space for founders to get actionable insights from those who’ve done the work. If you’re ready to level up your community and retention game, register now.