Freepik x Asteria - Once Upon a Time in Sundance
Freepik x Asteria Sundance Happy Hour
Panel: Production-Ready GenAI in 2026: Practical Pipelines, Constraints, and Craft
Freepik is hosting an invite-only Sundance gathering for filmmakers and production teams who are trying to move GenAI from “cool tests” into workflows that can actually ship.
Freepik’s focus is simple: help creative teams produce more, faster, with better control. That means one place to access multiple generative models, build repeatable workflows, and scale output across teams with the governance needed for professional use.
This event is produced by Freepik, with Asteria joining as our studio partner.
Schedule
4:30 PM Doors open
4:55 PM Welcome and agenda
Short intro from Freepik
Short intro from Asteria
5:00 PM Panel (25 minutes)
5:25 PM Audience Q&A (5 minutes)
5:30 PM Transition
5:35 PM to 6:30 PM Networking and drinks
What we’ll cover
What “production-ready” means in 2026
Where GenAI fits today across development, prepro, production, post, and marketing deliverables.The constraints that matter most
Consistency, shot continuity, iteration speed, approvals, and handoffs across departments.Risk and expectations management
Rights and provenance considerations, plus what to test in a small pilot so teams know what becomes part of their pipeline.
Speakers
Panelists
Paul Trillo (Asteria)
Emmy award-winning director and co-founder of Asteria Film co.
Henry Daubrez (Google)
Filmmaker and creative director, Resident Filmmaker at Google Labs, working directly with the team shaping Flow, Google’s AI filmmaking tool.
Noah Wagner (Echobend Pictures)
Award-winning writer/director, formerly HBO, and Head of AI & Innovation at Echobend Pictures.
Paula Vivas (Freepik)
Head of U.S. Marketing at Freepik, where she leads the company’s expansion, brand strategy and PR efforts in the U.S. market. With a background in global marketing and a focus on AI and creativity, she builds programs that connect technology with creative communities, driving awareness, partnerships, and enterprise adoption.
Moderator
Claire Xue (Freepik)
Claire Xue is the Marketing Partnerships Lead at Freepik and a generative AI creative educator with a practical, craft-first approach to responsible AI in production. At Freepik, she works with studios, agencies, and brands to operationalize production-ready GenAI workflows and support enterprise adoption through partnerships, events, and marketing initiatives.
Who this is for
This gathering is designed for:
• Producers and directors building real workflows
• Streaming and distribution teams exploring how GenAI fits into production and marketing pipelines
• Actors and creatives who want a grounded view of what’s working, and what isn’t, in production today
About Freepik
Freepik is building an AI creative suite for teams, from everyday production needs to enterprise scale. That includes access to multiple generative models, workflow tools like Spaces for collaboration and repeatable pipelines, and enterprise features focused on control and governance.
RSVP policy
Invite-only event. No plus ones.
Entry is limited to confirmed guests on the RSVP list. Please RSVP with the name you will use at check-in.
Photo and video notice
Freepik and Asteria may capture informal photos and short video clips on mobile devices during the event for recap and promotional purposes. By attending, you consent to the possible capture and use of your image and or voice in event-related communications, such as social posts or a recap. If you prefer not to appear in photos or videos, please notify event staff at check-in and we will do our best to accommodate.