Masterclass #3: Early GTM & Founder-Led Sales with Kanika Choudhary

​🎤 About this masterclass

​Join us for Masterclass 3/5 with Kanika Choudhary on Early GTM & Founder-Led Sales.

​Kanika is a Chief of Staff, operations and strategy leader, GTM builder, podcast host of Built By Her, and angel investor. She has spent the last decade working with early-stage startups across B2B SaaS, AI, food tech, legal tech, and deep tech, helping teams build pipeline, repeatable GTM motions, and investor-ready operating discipline.

​This session is part of the founder preparation series leading up to Aspiring South Asian Founders Pitch to Angels - Hustle Games on 18 June.

​In this practical session, Kanika will break down how early-stage founders can get their first customers from zero. She’ll cover how to identify your ideal customer, craft a simple GTM motion, and sell without a sales team, especially when you are still finding product-market fit.

​🚀 Why to attend?

1. ​Learn how to approach your first customers before you have a sales team

2. ​Understand how to build a simple GTM motion as an early-stage founder

3. ​Prepare yourself for the 18 June Shark Tank-style pitch evening

4. ​Stay eligible for the final pitch selection by attending the masterclass series

5. ​Meet other committed early-stage South Asian founders

​🎯 How this connects to Hustle Games

​On 18 June, 10 selected startups will get the chance to pitch in front of angels, early-stage VCs, and the South Asian founder community.

​To be considered for the final pitch stage, founders are expected to attend at least 4 out of 5 masterclasses. The goal is to identify committed founders and help everyone prepare better before the main event.

​👥 Who should attend?

​Early-stage South Asian founders/co-founders, especially those in the ideation, validation, or pre-pre-seed stage, who are working seriously or full-time on their startup idea.

​📍 Format

​Online session. Link will be shared with approved participants.

​🔥 Main event

​Register for the 18 June pitch event here: https://luma.com/amfg3rw6

​📚 Masterclass series

1. ​Masterclass 1/5 - Nikhil Kamoji - 5 June, 15:00-16:00

2. ​Masterclass 2/5 - Ashish Jain - 8 June, 11:00-12:00

3. ​Masterclass 3/5 - Kanika Choudhary - 9 June, 17:00-19:00

4. ​Masterclass 4/5 - Adrija Das - 10 June, 17:00-18:30 - Register

5. ​Masterclass 5/5 - Dilip Maurya - 12 June, 15:00-16:00 - Register

​📅 Stay tuned

​Subscribe to our Luma calendar to follow upcoming masterclasses and future founder events.