Stop Losing Donors at Checkout: Smarter Giving for Movements

​Webinar: Launch of the mollie x SmartRaise Partnership

​The majority of supporters who land on a donation page never complete their gift. According to the 2025 M+R Benchmarks, main donation page conversion rates are just 11% on mobile and 12% on desktop for UK & Ireland nonprofits.

​That means nearly 9 out of 10 potential donors drop off at checkout.

​This webinar will show you how to plug that leak with frictionless payment options and smarter fundraising flows.

​In 45 minutes, you’ll learn:

• ​Why checkout is the highest-stakes moment for campaign income.

• ​How SmartRaise’s tested flows have delivered +206% conversion increases and +51% donor retention gains.

• ​How mollie’s supporter-friendly payment stack (Apple Pay, Google Pay, PayPal, SEPA Direct Debit, iDEAL, Bancontact, and more) helps keep more supporters giving.

• ​Campaign-tested tactics to turn clicks into committed donors.

• ​How to lower your cost of donations with mollie and SmartRaise low processing fees (rates as low as 0.99% + €0.20/£0.20 on standard EU and UK cards)

​Speakers

​Sam Lockwood
Founder of SmartRaise and Brand Response (Europe/US)
Sam has spent over a decade helping grassroots organisations, unions, and political campaigns raise money online. His work has focused on building systems that convert first-time donors into long-term sustainers.

​Rosalie van Oosterhout
Technology Partner Manager, mollie
Rosalie works with Europe’s fastest-growing organisations to integrate payment technology that makes giving simple and seamless.