AI Insiders with Sunny Youn: What AI Engines Search, and Where Brands Drop Out
Join AI Insiders, the AI Marketers Guild's weekly virtual series, for a conversation with Sunny Youn, Founder & CEO of GEO Pilot.
What does an AI engine search behind a single question? Where does a brand disappear as a shopper's conversation shifts? And how much does location change the answer?
Sunny will share research on the hidden searches behind AI answers, compare keyword and situation-based questions, and follow scripted conversations to see when brands drop out.
We'll discuss:
Fan-out: the sub-queries engines report and how stable they are across repeated questions.
Intent and brand visibility: how a real-life situation differs from a keyword prompt.
Brand leakage: what changes when a shopper pivots toward price or alternatives.
Question-bank coverage: how much a fixed set of questions captures, and what it misses.
Locality: why location belongs in the study of AI answers for local businesses.
The study spans five engines and six verticals. It is observational and will report ranges and limits, including the differences between grounded API responses and consumer apps. Results are still being collected; this session is planned for the completed findings, not projections.
About Sunny
Sunny Youn is Founder & CEO of GEO Pilot, which measures brand visibility in AI answers. Sunny's background includes Amazon Ads, GroupM, Publicis and Meta Reality Labs.
Wednesday, December 9, 12-1 PM Eastern. Presentation and conversation, followed by Q&A.
Why You Should Attend:
New Tech Showcases: Get the first look at groundbreaking technologies that are transforming the marketing landscape.
Expert Insights: Learn from industry leaders who are redefining best practices in AI marketing.
Networking: Virtually meet other marketing professionals, share experiences, and expand your professional network.
Interactive Q&A: Have your pressing questions answered by experts in real-time.
Resource Sharing: Gain access to templates, playbooks, and exclusive content to navigate the complex world of AI marketing.
Who Should Attend
AI Marketing Professionals
Digital Strategists
Data Scientists in Marketing
Product Managers
Marketing Executives
Entrepreneurs in Tech and Marketing
Join us every week to stay ahead of the curve, learn from the best in the industry, and build meaningful connections in the AI marketing community.
RSVP now to secure your spot in the next AI Insiders session!
The speaker series has featured a highly diverse roster of AI thought leaders from across the industry, representing major global organizations and influential firms. The lineup includes executives from some of the world's most recognized companies and agencies, such as Jeff Sundheim, AI Business Strategist & Creative Solutions Lead at Google; Donnovan Andrews, Global Consulting Principal for AI at Ogilvy Consulting; and Alicia Yaffe, SVP of Creative Marketing at Warner Music Group Global Catalog. They are joined by other prominent leaders from key industry players, including Caroline Giegerich, VP of AI at the Interactive Advertising Bureau (IAB); Clive Henry, Director of Strategic Partnerships at Adobe; Kate Martin, Social Content and Engagement Strategist at Razorfish; and Marc Maleh, Global CTO at Huge. The program is further enriched by high-caliber chief officers and founders like Michelle Vincent of Mofilm, Melinda Han Williams of Dstillery, Vanessa Camones of Helm, and Dr. Cecilia Dones of 3 Standard Deviations. Rounding out the expertise are respected voices such as author and former Publicis Groupe Chief Strategist Rishad Tobaccowala and Judy Shapiro of Topic Intelligence, with sessions covering a wide array of topics, including building AI agents, demystifying tools, AI ethics, and GTM workflows.