Finding Clients Without the Cringe

​I spent a lot of time avoiding the business development part of my business. Turns out that's not a great strategy.

​It's not that I didn't know I needed clients — obviously. It's that it all felt so awkward. Talking to my network felt salesy. Cold outreach felt gross. And sales calls felt forced. I kept waiting for work to just...appear.

​After a lot of trial and error, I eventually figured out an approach that works for me. One that doesn't involve pitch-slapping, crossing my fingers for referrals, or feeling like I'm doing a bad impression of someone I'm not.

​In this session, I'll share what that looks like, including how I think about outreach, what happens on a call, and how I've learned to keep the pipeline moving, even when I'm slammed with client work (and life). We'll also leave plenty of time for your questions.

​Don't worry, this isn't an hour-long sales pitch in disguise — just me sharing all the things I wish I'd known sooner instead of figuring them out the hard way.

​About Me

​Hi! I'm Meghan Hardy, a Fractional CMO and marketing consultant who quit corporate life in September 2017 and hasn't looked back. Outside of my client work, I write Fractional Fridays, a weekly newsletter for fractional leaders and independent consultants.