Web3 Marketing: PR, Community & Social

​Marketing Mastermind for Web3 Builders

​Join us for a hands-on session where we break down marketing in plain language - from PR to community to social media. No jargon, just real lessons and examples you can use to make your project more visible and trusted.

​What’s inside:

​✨ PR Made Simple — Anna Lebedeva (Global Comms @ The Open Platform, TOP) will share how to leverage a major announcement for a media breakthrough, with a step-by-step case study on landing a story in Fortune and other Tier-1 crypto media.

✨ Community Building 101 — Elen Kay (Global Community Lead @ Axelar) will explain what a community really is (beyond social media), why it matters, and practical ways to engage people who believe in your project.

​✨ Social Media for Launches — Buse Kaya (Gen Z Marketing & Social Media Manager) will show how to plan posts before, during, and after launch, what platforms to focus on, and how to speak the “crypto language” of memes and culture.

✨ IRL Events for Web3 — Christopher Star (Founder @ ATT3ND & OpenVerse) will break down why in-person gatherings are the most underrated growth hack in web3: how to design experiences that attract founders, investors, and builders.

​We’ll keep it practical, interactive, and fun — so bring your questions, share your experiences, and walk away with ideas you can use right away.