7+ High-Level Tactics for Modern SEO Teams with Steve Toth
Join us for a practical session on how modern SEO teams can build content that gets retrieved, cited, and recommended when buyers ask more specific, higher-intent questions.
Steve Toth is the founder of SEO Notebook, AI Notebook, and Notebook Agency, and he’s known for helping teams adapt their content strategy for AI search and recommendations.
7 tactics you'll walk away with:
1. Optimize for the reasoning journey, not just keywords The question isn't what someone searches. It's what an LLM needs to confidently recommend your brand.
2. Structure content for retrieval Clear, declarative passages of 100 to 300 tokens with schema markup and FAQs give LLMs exactly what they need to extract and cite your content.
3. Use query fan-out to find where you're invisible A single prompt generates dozens of sub-queries. Map the fan-out themes and you'll find the gaps where competitors are winning citations you didn't know existed.
4. Mine questions from customer data, not just keyword tools Gong, Zendesk, and Intercom surface the exact language buyers use before they're in the funnel. Keyword tools won't find these.
5. Build a brand truth framework Being cited isn't the win. Being cited as the right fit is. Structured, verifiable facts about pricing, integrations, and ICP fit are what shape how LLMs describe your brand.
6. Audit untouched pages for AEO potential Customer stories, testimonials, and "who is this for" pages are already being cited by AI. Most SEO teams haven't touched them yet.
7. Repurpose declining blog content into video Q&A posts that lost traffic to AI overviews can become video scripts that recapture traffic and improve citation likelihood at scale.
Who is this for?
SEO & Content Leaders: Shape content for AI retrieval, citation, and recommendation
Growth & Marketing Teams: Find higher-intent prompt opportunities and turn them into page strategies
Agency Owners & Consultants: Give clients a clearer framework for AI search visibility and brand accuracy
Event details
Date: April 29, 2026
Time: 1pm EST
Location: Live on Zoom (link sent after registration)
Recording: Yes, we'll send one