Up Talk: How THIS Keep Their Customers at the Heart of Their Brand
Thursday 20th November: 12pm-1pm
This session is for Up Club Members only!
Every brand claims to be consumer-centric but most are just saying the words. Debbie Epstein, Marketing Director at THIS, has spent her career making sure brands actually walk the walk.
From Montezuma’s to Ella’s Kitchen, she’s built love-mark brands by keeping the consumer front and centre at every stage, in every decision.
In this session, Debbie shares how THIS has embedded consumer closeness into its DNA, the techniques that actually work, and why genuine brand love starts with listening.
We will be chatting about:
Sharing the journey of how we have brought consumers front and centre and how we have kept them there.
So many brands talk about being consumer-centric but very few actually know what this means in reality; most simply talk the talk as opposed to walking the walk.
I'll be sharing tips and techniques on how on how to get closer to your consumers.
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ABOUT THE SPEAKER
Debbie Epstein, Marketing Director
Some marketers push products. Debbie builds love-mark brands that people can’t live without.
An experienced Marketing Director with over 30 years of experience, from The Body Shop to Montezuma’s, she’s shaped brands, grown businesses, and transformed teams into marketing powerhouses. Strategy meets creativity in every campaign, activation, and launch she touches - because if it’s not driving Get them (acquisition), Keep them (retention) or Make them shout (advocacy), it’s just noise.
At Ella’s Kitchen, it was all about scaling up. At Bounce, it was about making a splash. At Montezuma’s, it was a full-blown brand revolution, complete with a new identity and NPD pipeline. Whether working with chocolatiers, packaging engineers, or chemists, Debbie knows how to turn ideas into products people love.
Her strength lies in taking brands beyond just selling - creating deep emotional connections with consumers. She believes that brand loyalty isn’t bought; it’s built. From positioning to storytelling, she ensures every touchpoint strengthens the relationship between brand and consumer, shifting from mere transactions to lasting brand love.
Passionate about sustainability? Check. From 100% recyclable packaging at Montezuma’s to leading net-zero packaging at The Royal Mint, she’s put ESG at the heart of every project. Big on culture? Absolutely. Debbie doesn’t just build brands - she builds teams, mentoring young talent and turning them into marketing all-stars.
With a blend of strategic thinking, fearless creativity, and an unwavering focus on impact, Debbie brings energy, passion, and results to every challenge.