Why You Shouldn't Be Sleeping on AI
Thursday 30th July: 1pm-2pm
This session is open for all!
ABOUT THE EVENT
Most teams are waiting to see how AI lands. That's already a mistake.
The white-collar world doesn't work the way it did six months ago, and the pace of change is only going to double, then double again. Up Collective's goal is to stay in the top 10% of AI users in marketing globally. The marketers having the most impact right now have thrown themselves in. The ones waiting for a cleaner entry point are already slower, and most of them don't know it yet.
Lottie has spent the last year building out exactly how Up Collective uses AI across research, ideation, briefing and creative. Her view: AI makes great marketers better. The thinking and judgment stays human. Everything around it gets faster, and teams who've committed to that are now doing in minutes what used to take hours.
If your leadership team isn't treating AI as a business priority right now, they're making a decision about your company's future without realising it. The brands that come out ahead in the next two years won't be the ones with the biggest budgets. They'll be the ones who figured this out first.
In this talk Lottie will cover:
How to get the right mindset
Why to start now
The opportunity cost of not focusing your team on the challenge'
ABOUT THE SPEAKER
Lottie is Portfolio Marketing Director for Dr. Will’s & Elizabeth Scarlett. She led marketing at PROPER (doubling revenue in 3 years) and has run Brand Strategy for Pip & Nut, Innermost, Folc and countless other brands.
Oh and she’s also our Founder!