Unfiltered: Adobe Analytics

​We’re bringing together senior analytics leaders and practitioners who use Adobe Analytics to deliver real business results.

​​Running under Chatham House Rules, ‘Unfiltered: Adobe Analytics’ is an independently-organised space to swap ideas, share what’s working (and what isn’t), and leave with practical insights you can apply straight away.

​​Whether you run a team, lead a programme, or keep the tracking running day-to-day, you’ll find value in the mix of unfiltered strategic perspectives and hands-on experience as shared by a range of like-minded Adobe Analytics users.

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​​👉 Topics pitched for the upcoming session:

• ​​Marketing attribution modelling (Advanced – weighted, MTA)

• ​​How to handle increased presence of AI agents in clickstream data, as opposed to human customers

• ​​Cross-domain tracking

• ​​App measurement

• ​​Google Marketing Platform ad integration

• ​​Privacy regulation and cookie consent

• ​​Minimising technical implementation effort while maximising insights

​​(Priorities to be voted on in-session / final agenda TBC).

​​What to expect:

• ​​Community-first: Open discussion, shaped by attendee input before each session

• ​​Outcome-driven: Every topic links back to revenue, efficiency, or customer experience

• ​​No pitch zone: 100% independent and vendor-neutral

• ​​Actionable takeaways: At least one thing you can try as soon as you’re back at your desk

​​The format:

• ​​Monthly, 60-minute online sessions

• ​​A mix of peer-led discussion, rapid problem-solving, and a short thought-leadership slot

• ​​Live polling and Q&A throughout - no sitting in silence

• ​​Occasional guest speakers and case studies from across industries