The Hypocrisy Trap: What Behavioral Science Tells Us About Corporate Credibility | With Michael Hallsworth (BIT)

​Every company wants to be seen as authentic. But in an era of purpose-driven branding, polarized consumer sentiment, and social media scrutiny, the gap between what companies say and what they do has never been more visible or costly. What can we do?

​In this talk, author and behavioral scientist Michael Hallsworth draws on his new book The Hypocrisy Trap to explain why corporate hypocrisy triggers such intense backlash, and what behavioral science tells us about how to avoid it.

​Hallsworth shows how the architecture of corporate decision-making creates conditions for hypocrisy even when no one intends it. He also unpacks how relatively simple behavioral interventions (in how commitments are framed, how choices are structured internally, and how external claims are scoped) can make a real difference.

​📅 Thursday, May 28

​🕘 9:00 AM PT (11am CT | 12pm ET | 5pm BST)

​What you’ll take away

• ​The psychology behind why audiences react so strongly to perceived inconsistency

• ​The ways internal decision-making structures can set companies up to fail (and what you can do about it)

• ​Practical behavioral interventions to help your organization better align claims, commitments, and actions

• ​How to scope external commitments in ways that build trust rather than risk backlash

​Join Irrational Labs and Michael Hallsworth to learn how to close the gap between what organizations say and what they do - and why that gap matters more than ever.

​This session is for anyone shaping decisions, messages, or experiences who wants to build trust without overpromising.