Everything Everywhere AI at Once
UPSCALE IS COMING TO LOS ANGELES.
the director’s-cut AI + film takeover of Upscale Conf, UPSCALE DAY LA, unites the filmmakers, directors and technologists driving the next chapter of filmmaking.
what makes this different.
authentic, future-focused conversations about this exciting and fast disruption to the world of film, at the home of film, Los Angeles. let’s talk about what’s exciting, what’s risky, and how we can embrace the tech without losing the craft.
who should attend.
anyone passionate about the future of ai in film. filmmakers. creators. vfx. directors. producers. creative directors.
the schedule.
3pm doors open
3:30 - 4pm keynote (martin leblanc, freepik cxmo)
4 - 4:45pm workflow: ai in film (noah wagner)
4:45 - 5:15pm networking
5:15 - 5:30pm ai video showcase (jagger waters)
5:30 - 6:30pm panel + q+a (bernie su, christina lee storm, nik kleverov, davide bianca, joaquín cuenca)
til 8pm happy hour + dj + networking
seats are limited! come early to grab a seat.
the panel.
Hollywood is changing, and AI is driving the shift. The panel "Disrupting Film" digs into how AI is reshaping creativity, production, and talent—along with the big questions around ownership and ethics.
Bernie Su (moderator) is a Peabody and three-time Primetime Emmy award-winning creator, director, and interactive storyteller pushing the boundaries of AI-driven narrative.
Christina Lee Storm is Co-Founder of Playbook PLBK and Head of Studio, Narrative at the AI-native studio Secret Level, where she oversees the development, production, and co-production of all narrative projects. She brings over 20 years of experience as an accomplished executive and award-winning producer.
Nik Kleverov is CCO of Native Foreign, a renowned agency celebrated for its innovative approach to brand storytelling and a public speaker who has become a leading voice on how AI is reshaping the future of storytelling.
Davide Bianca is an Emmy award-winning director, strategist, and technologist with over two decades at the forefront of creative innovation. The Co-Founder and CCO / CTIO of Next-Gen entertainment studio and management company GRAiL and has earned 22 Cannes Lions, 29 Clios, and an Emmy, and a background in Computer Science & Engineering.
Joaquín Cuenca is the founder of Freepik, the world’s leading AI-powered creative platform, serving over 100 million users and offering more than 250 million assets across design, photography, video, and generative AI. Driven by a mission to make high-quality creativity accessible to everyone, he has helped redefine how creators and brands worldwide design using powerful, easy-to-use AI tools.
the craft.
workflow session
Noah Wagner is an award-winning writer and director working at the intersection of traditional filmmaking and emerging technology. He leads AI & Innovation at Echobend Pictures.
ai video showcase
Jagger Waters is a multidisciplinary AI creator, writer, and producer with over a decade of experience across film and digital storytelling. She leads creator education, storytelling initiatives, and innovation efforts at G&B’s College of Influence.
why we're hosting this.
to bring together curious, creative minds—meeting them where they are and moving the conversation around AI, creativity, and innovation forward across LA’s vibrant film community.
Fine Print: Please note, this event will be photographed. Freepik reserves the rights to use photographs and video from the event for marketing and communication purposes. By attending this event you consent to your image being used for these purposes.
Parking: Tricky. We recommend ride sharing or carpooling. If you have to drive, the best streets for parking are Fruitvale, Ripple, Gilroy + Clearwater.
Venue is ADA compliant.
Questions? DM us directly.