Everything Everywhere AI at Once

​UPSCALE IS COMING TO LOS ANGELES.

​the director’s-cut AI + film takeover of Upscale Conf, UPSCALE DAY LA, unites the filmmakers, directors and technologists driving the next chapter of filmmaking.

​what makes this different.

​authentic, future-focused conversations about this exciting and fast disruption to the world of film, at the home of film, Los Angeles. let’s talk about what’s exciting, what’s risky, and how we can embrace the tech without losing the craft.

​who should attend.

​anyone passionate about the future of ai in film. filmmakers. creators. vfx. directors. producers. creative directors.

​the schedule.

• ​arrive + meet some folks

• ​workflow: ai in film

• ​networking + snacks

• ​panel

• ​happy hour + networking

​the panel.

​Hollywood is changing, and AI is driving the shift. This panel digs into how AI is reshaping creativity, production, and talent—along with the big questions around ownership and ethics.

​Real talk, real insights, no hype.

​the craft.

​see how today’s AI filmmakers actually work. We’ll screen a short film created with Freepik tools, then break down the exact workflow behind it—prompts, iterations, fixes, surprises, and everything in between.

​Learn how to bring these techniques into your own practice.

​why we're hosting this.

​to bring together curious, creative minds—meeting them where they are and moving the conversation around AI, creativity, and innovation forward across LA’s vibrant film community.

​We are creativity + AI nerds.

​Fine Print: Please note, this event will be photographed. Freepik reserves the rights to use photographs and video from the event for marketing and communication purposes. By attending this event you consent to your image being used for these purposes.

​Venue is ADA compliant.

​Parking: Tricky. We recommend ride sharing or carpooling! The best streets for parking are Fruitvale, Ripple, Gilroy, Clearwater.

​Questions? DM us directly.