Up Talk: How Grind Builds Campaigns That Show Up Everywhere

​Thursday 4th Mar: 12pm-1pm

​This session is for Up Club Members only!

​ABOUT THE EVENT

​How did a cult, Shoreditch-born coffee brand grow from a single café into a global lifestyle brand?

​From taking their coffee on a nationwide sampling tour in a vintage pop-up van, to weaving influencer-led storytelling into wider creative campaigns, to collaborating with brands like Hello Kitty and Green Day, Grind’s approach to 360 campaigns spans both physical experience and digital activation.

​We’re joined by Frankie Cooke, beloved Up Club member, who’s been at Grind since 2019, back when it was just one coffee shop in Shoreditch. Frankie has seen the brand scale first-hand, from café counters to becoming a staple in homes.

​Expect to hear all about:

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​ABOUT THE SPEAKER

​Frankie Cooke is the Brand Marketing Lead for cult coffee company Grind. Having previously worked in PR, she joined Grind back in 2019 to manage local marketing campaigns for their cafés and coffee shops. When those cafés had to close during lockdown in 2020, Frankie pivoted to CRM Manager and helped take the brand online, beginning what is now a thriving DTC business.
These days, Frankie works across all of Grind’s campaigns, partnerships, brand activations, new product launches, and PR. She’s been an integral part of Grind’s growth from a London highstreet business to an international coffee company, going from local flyposting to managing massive collaborations with the likes of Hello Kitty and American rock band Green Day.