Helping business run ads with high Return on Investment - part of #BelfastTechWeek
This event is a part of #BelfastTechWeek - a week of events curated by the tech community, for the tech community.
Karthik Prasad. I have 6+ years in performance marketing and have supported 100+ brands, including work with Meta. The aim is to help Belfast founders and SMEs run ads that deliver a strong return.
Who should attend: Early stage founders, business owners, student entrepreneurs, and marketers at SMEs who run or plan to run Meta or Google ads.
Format:
• 120 minutes total
• 60 minutes teaching
• 30 minutes live demo and examples
• 30 minutes Q&A
Delivery: In person at SU Enterprise (Drawing Room), Queen's Univeristy Belfast
What will be covered:
The growth loop: offer, creative, audience, funnel, measurement.
Account audit checklist and quick wins that improve ROAS.
Creative that converts. Examples, briefs, and simple tests.
Targeting and signals on Meta and Google for small budgets.
Budgeting and pacing to hit CPA targets.
Using AI in the workflow. Prompts, automation, and reporting.
Live walkthrough creating an audit and 30 day action plan.
Takeaways for attendees:
• Campaign brief template
• 30 day optimisation plan
• AI tools that will help you scale campaigns.