

Lessons from the Front Lines of Circular Fashion
Circular fashion is widely discussed across the industry. But what does it actually take to make it work in practice? And what does it take for these models to generate positive ROI?
During San Francisco Climate Week, join us for a candid conversation with leaders from fashion brands and technology companies working on the front lines of circular fashion.
This panel will explore how brands are experimenting with resale, repair, rental, and other circular models to extend product life, build stronger relationships with customers, and create new value beyond the first sale.
We will discuss:
What is actually working in circular fashion today
The operational realities of running resale and repair programs
The biggest challenges brands face when trying to scale these models
How consumer behavior is shaping the next phase of circular fashion
The session will include a moderated discussion followed by audience Q&A, with time afterward for informal networking with coffee and snacks.
Who this is for
People passionate about circularity including professionals inside fashion brands.
To keep this space meaningful for everyone, please no soliciting. This is about open, honest conversation.
Speakers
Annie Agle, VP of Impact and Sustainability at Cotopaxi
Hannah Sherman, Sustainability Manager at Rothy's
Holly Samuelsen, Owner and Designer at Gravel & Gold
Sonia Yang, Co-Founder & CTO of Treet
Donatela Bellone, Founder & CEO of Alu
Hosts
Treet is a recommerce platform that enables fashion brands to launch and operate branded resale programs. The platform helps brands extend the life of their products while building new revenue streams and deeper relationships with their customers.
Alu
Alu turns products into relationship engines by building digital product passports consumers love. By applying consumer psychology, Alu helps brands motivate repair, resale, care, and other circular behaviors.
Photography and video recording will take place during the event. By registering, you agree that any images or footage captured may be used for promotional purposes.