LinkedIn Brand Authority Weekend Intensive – 2-Day Structure
LinkedIn Brand Authority Intensive
Two-Day Intensive
Program Hours
8:00 AM – 1:00 PM PST
11:00 AM – 4:00 PM EST
DAY 1 — Brand Authority Foundations
8:00 – 9:00 AM PST
11:00 AM – 12:00 PM EST
Session 1 — The Evolution of LinkedIn as a Brand Authority Platform
Understand how LinkedIn evolved from a résumé platform into a professional authority ecosystem.
Topics:
The shift from résumé visibility to thought leadership
Why authority and visibility now drive career acceleration
The difference between posting content and building authority
Real examples of professionals leveraging LinkedIn for influence and opportunity
Outcome:
Participants understand why strategic visibility matters now more than ever.
9:00 – 10:00 AM PST
12:00 – 1:00 PM EST
Session 2 — Systemizing Your Brand Authority for Career Acceleration
Build the strategic foundation behind your personal brand.
Topics:
Clarifying career goals and long-term trajectory
Defining your purpose and professional mission
Identifying your ideal audience
Determining what you want to be known for
Outcome:
Participants gain clarity on positioning and authority focus.
10:00 – 11:00 AM PST
1:00 – 2:00 PM EST
Session 3 — Build Your LinkedIn Brand Authority Blueprint
Translate strategy into positioning.
Topics:
Positioning inside your company
Positioning beyond your company
Updating your LinkedIn profile
Aligning your headline, about section, and experience
Outcome:
Participants leave with a clear Brand Authority Blueprint.
11:00 AM – 12:00 PM PST
2:00 – 3:00 PM EST
Working Session — LinkedIn Profile Implementation
Focused solo work block.
Participants will:
Update their LinkedIn profile
Finalize headline and positioning statement
Refine their About section
12:00 – 1:00 PM PST
3:00 – 4:00 PM EST
Session 4 — The Architecture of Authority Content
Learn the structural framework behind posts that resonate.
Topics:
Growth stages of a personal brand
Identifying your origin stories
Creating five anchor post ideas
Designing a repeatable post architecture
Outcome:
Participants leave with:
Five structured post outlines
A repeatable content framework
DAY 2 — Voice, Community, and Monetization
8:00 – 9:00 AM PST
11:00 AM – 12:00 PM EST
Session 1 — Learnings, Debriefs, and Strategic Q&A
Reflection and troubleshooting session.
Topics:
Key takeaways from Day 1
Profile and positioning insights
Content challenges and breakthroughs
Strategic Q&A
Outcome:
Participants strengthen clarity and confidence moving into execution.
9:00 – 10:00 AM PST
12:00 – 1:00 PM EST
Session 2 — Defining Your Authentic Voice
Develop a recognizable and credible voice.
Topics:
Identifying your unique perspective
Translating experience into thought leadership
Testing and refining tone
Post review and group discussion
Outcome:
Participants refine their authority voice and content approach.
10:00 – 11:00 AM PST
1:00 – 2:00 PM EST
Session 3 — Building Community on LinkedIn
Authority grows through relationships and engagement.
Topics:
Finding your professional tribe
Commenting with value
Creating conversations that build credibility
Sustainable growth strategies
Outcome:
Participants learn how to build influence through engagement.
11:00 AM – 12:00 PM PST
2:00 – 3:00 PM EST
Group Working Session — Offer and Sponsorship Strategy
Participants begin exploring monetization pathways.
Topics:
Translating expertise into offers
Early sponsorship opportunities
Positioning brand authority for partnerships
Outcome:
Participants identify potential income opportunities tied to their authority.
12:00 – 1:00 PM PST
3:00 – 4:00 PM EST
Closing Session — What You Offer the World
Final integration and next steps.
Topics:
Clarifying the value you bring to your audience
AI twins and digital leverage
Sponsorship pathways
30-day implementation strategy
Outcome:
Participants leave with:
Their Brand Authority Blueprint
Five authority posts
An updated LinkedIn profile
A visibility and growth roadmap