From Vision to Venture: What It Takes to Grow a Brand from Scratch
In celebration of SMB Week, OnVibe, an LG NOVA Portfolio Company, in partnership with the San Francisco Chamber of Commerce, will host an intimate founder panel featuring entrepreneurs who have built meaningful, community-centered brands from the ground up.
The conversation will spotlight two founder journeys: Saadia Khan, founder of Indus Threads, a purpose-driven fashion and accessories brand rooted in craftsmanship, cultural storytelling, global artisans, and social impact; and Be’Anka Ashaolu, co-founder and Chief Marketing Officer of Nirvana Soul Coffee Purveyors, a community-centered coffee and hospitality brand that has become a gathering place and recognizable local brand experience.
The conversation will be moderated by Sahar Arshad, CEO of OnVibe, a social media marketing platform that builds personalized content strategies for small businesses and creators. OnVibe evaluates a brand, understands its goals, and recommends what to post, when to post, and why - helping small teams grow a meaningful social media presence without needing a dedicated marketing department. Sahar is a recognized technology leader and repeat founder who has built award-winning AI products and scaled a venture-backed AI startup prior to this, bringing firsthand experience in the realities of building from early vision to market growth.
Together, the panel will explore the real journey of starting and growing a business: finding the original vision, building with limited resources, earning customer trust, creating a differentiated brand, and navigating the messy middle of entrepreneurship. The event is designed for small business owners, founders, creators, and operators who want honest lessons from founders building businesses with cultural relevance, community impact, and staying power.
Learn more about OnVibe: www.onvibe.co
We’ll also be serving specialty coffee and pastries from Nirvana Soul Coffee Purveyors, along with light snacks and soft drinks.