From Signals to Revenue: AI GTM Engineering for Scaling B2B Founders

​Most B2B founders don't have a GTM motion. They have a collection of things that have worked so far. And signals are everywhere and most are ignoring them or don't know how to incorporate them into their GTM strategy.

​Whether you're a founder still carrying the revenue function, a first commercial hire building a motion from scratch, or a growing team with pipeline that isn't converting predictably... the gap between where your GTM is and where it needs to be is costing you. In an AI-saturated market, the old approaches aren't closing it.

​This session is about what actually works. Signal-based targeting, AI-augmented outbound, instrumented pipeline, and the GTM engineering layer that turns scattered activity into a system that scales.

​Laney Lui is the Founder of Zenful Sales. A multi-time President's Circle winner with $10M+ in closed revenue across 15+ years of enterprise B2B sales at Salesforce, CoStar Group, and OysterHR. She now builds the GTM infrastructure that founder-led B2B companies need to scale past the founder.

​What you'll walk away with:

​→ A clear diagnosis of where your current GTM motion is breaking and why more activity won't fix it

​→ How to read the signals your market is already sending, and build outbound around the buyers who are ready right now

​→ What AI GTM engineering actually looks like in practice, and how to implement it without a full technical team

​→ The infrastructure that makes revenue predictable and pipeline defensible

​→ Direct feedback on your own GTM in a small, hands-on group setting

​How the session runs:

​A focused session followed by open Q&A and intimate small group time. Bring your current GTM challenges, your pipeline, or your outbound results. Get direct, honest feedback in the room. Not a panel. Not a fireside chat. A working session where you leave with something you can act on the same week.

​Who this is for:

​Founders, commercial hires, and GTM leaders at B2B tech companies, SaaS, AI-enabled software, platforms, and data and analytics businesses. Those who have traction and are ready to build a revenue system that doesn't depend on who they know or how hard they work.

​Presented by B2B Founder

​Toronto Tech Week is a citywide celebration of the people building what’s next. From May 25–29, 2026, founders, investors, and builders come together for hundreds of community-led events across Toronto, connecting tens of thousands of people around Canadian tech. Torontotechweek.com.