Value Paths, Not Vanity Metrics: Post-Sales GTM in 2025
Join us to design value paths that turn onboarding into adoption—and adoption into expansion. This operator-first session digs into catching invisible churn early, running CRM-native plays (HubSpot/Salesforce) at the right moments, and prioritizing high-leverage CS actions that actually move NRR.
Hosted by Hyperengage and Usermaven — led by Adil Saleh (Co-founder, Hyperengage) and Waqar Azeem (Co-founder, Usermaven) — with special guest panel head Paul Staelin (CCO, Vercel) and Tushar Bansal (SVP, Customer Success, Contentsquare) joining GTM leaders and founders for a straight-talk night of frameworks and field lessons.
Who’s in the room
30 SF-based B2B SaaS startups (Seed–Series A) — founders + GTM/CS/RevOps leaders.
Featured panelists
Paul Staelin — Former Chief Customer Officer, Vercel
Tushar Bansal — SVP, Customer Success, Contentsquare
Founders & operators
Ioanna Mantzouridou Onasi — Founder & CEO, Dextego
Viktoria Izdebska — Founder & CEO, Octrace
Waqar Azeem — Co-founder, Usermaven
Closing Panelists
Max Elster — Co-founder, Minoa
Adil Saleh — Co-founder, Hyperengage
Why attend
See a simple map for your value paths across onboarding → adoption → expansion.
Learn the early-warning signals and the HubSpot/Salesforce triggers that actually matter.
Take home 2–3 plays to lift free→paid and drive expansion—without heroics.
Meet peers solving the same post-sales problems and swap what’s truly working.
Program (fast + tactical, with on-screen QR Q&A)
Welcome (5:00–5:10 PM)
Value paths > vanity metrics. How signals become NRR.Main Panel (5:10–5:50 PM, 40 min)
Vercel × Contentsquare — Operating value paths at scale: first value, early-warning signals, AI-assisted CS, and CRM-native interventions that compound retention and expansion.Break / Reset (5:50–6:00 PM)
Startup Panel 1 (6:00–6:30 PM, 30 min)
Usermaven × Warmly — Product analytics + intent signals → precise post-sales actions that lift activation, depth, and expansion.Startup Panel 2 (6:30–7:00 PM, 30 min)
Dextego × Octrace — Coaching the moments that matter + trigger intelligence for renewals and expansions.Closing Panel (7:00–7:20 PM, 20 min)
Hyperengage × Minoa — The data layer for retention: unifying qualitative + quantitative signals into prescriptive plays with measurable ROI.Networking & Optional Demos (7:20–8:00 PM)
Curated intros, 1:1 teardowns, and demos on request.
Good to know
- Complimentary food and drinks throughout the evening.
- Approval prioritized for B2B SaaS founders and C-suites.
- Limited seats. Practical frameworks, zero sales theater.