Pricing Models & Monetization Systems for Startup Success

​Many early-stage teams ship pricing quickly, then spend months adjusting it deal by deal. Instead of reacting to edge cases, this session will walk through a structured monetization system founders can implement immediately.

​​We’ll focus on aligning pricing to how customers experience value, creating a clear expansion path, and putting guardrails in place so pricing scales as the company grows. The session is practical and hands-on, with templates and examples you can apply right away.

​​You’ll learn how to:

• ​​Your monetization engine: pick the right pricing metric (seat, usage, or outcome) and level so your model matches how customers experience value, especially in the realm of AI.

• ​​Your upgrade path: package by value proposition and deploy feature and usage fences to create clear expansion motion and protect margin.

• ​​Your rollout & governance: define structured pilots/POCs to de-risk broader roll-outs and ensure clear, consistent guardrails around pricing mechanics (e.g., rollovers, overages).

​​Speakers:

• ​​Jeffrey Tjiok, Partner @Simon-Kucher

• ​​Tony Yang, Head of Growth & Platform @Mucker Capital