​As a founder, your story is your superpower, but only if you know how to tell it.

​FoundersXchange is partnering with Debbie Yong, founder of Atypical Media and former Editorial Director for the Michelin Guide Asia & Middle East, to help founders uncover and amplify their personal brand.

​With 15 years of experience in journalism and brand strategy, Debbie has helped hundreds of leaders craft stories that inspire confidence, attract investors, and build credibility. In this interactive session, she’ll share her proven 5Vs Personal Branding Framework — designed to help founders build authentic visibility that drives real business impact.

​Learn how to:

• ​Turn your founder journey into a powerful narrative

• ​Build credibility and trust with investors and customers

• ​Show up with confidence as the face of your company

​Let’s turn your story into your strongest asset.

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About Debbie:
Debbie Yong is the founder of Atypical Media, a storytelling studio that helps food and hospitality leaders build brands that stand out and scale up. A former journalist with The Straits Times, The Business Times, Fortune, and BBC, she was also regional editorial director of the Michelin Guide, leading award-winning multimedia campaigns across Asia and the Middle East.

Now a sought-after strategist and speaker, Debbie helps C-suite leaders and business owners tell stories that drive visibility and influence — using her proprietary 5Vs and STICKY frameworks to help purpose-led brands lead with clarity, confidence, and connection.