AppXcelerate – Growth Webinar Series EP 3
Mintegral AppXcelerate Growth Webinar Series is a monthly, Q&A-driven educational webinar program designed to support new and growing advertisers with practical guidance on user acquisition, creative optimization, and performance measurement using Mintegral and its SaaS ecosystem.
Episode 3：Mastering Target ROAS for Scalable Gaming Growth
Success in mobile gaming UA depends on the synergy between market intelligence and algorithmic precision.
In this episode of AppXcelerate, we bridge the gap between global market insights and campaign execution. We will share exclusive insights from Insightrakr on UA spending and genre trends, followed by a technical deep-dive into Mintegral's Target ROAS models.
You will gain a clear understanding of the full campaign lifecycle—from technical preparation to navigating the learning phase for maximum ROI stability.
What You’ll Learn
Market & Genre Insights: Deep dive into gaming insights and UA spending across various genres.
Model Selection & Timing: Strategic criteria for choosing a ROAS model and knowing when to start.
Operational Excellence: A step-by-step guide to offer creation, including creative and data preparation.
Performance Lifecycle: Practical tactics for managing campaigns during the learning phase and maintaining stable performance.
Proven Success: Case studies featuring successful ROAS implementations.
Live Q&A Consulting: Bring your UA campaign questions and get real-time answers from our specialists
Who Should Attend
Gaming UA Managers and Performance Marketing Leads
Mobile Game Developers focused on ROI-driven growth
Growth Marketers looking for market-benchmarked optimization tactics
About Mintegral
Mintegral is the leading advertising platform dedicated to growing companies globally. With premium traffic, industry-leading machine learning, and interactive creatives, Mintegral's AppGrowth, Retargeting, and Monetization solutions deliver growth and scale. Discover more at www.mintegral.com.
About Insightrackr
Insightrackr is a global mobile marketing intelligence platform that empowers developers and advertisers with precise, actionable insights. Its data coverage spans 148 countries and more than 200 media channels, with a database exceeding 3 billion ad creatives. Discover more at www.insightrackr.com.